Welcome to the blog for paula winicur design

Thanks so much for visiting my blog! Here you will find samples of current projects,
as well as things that inspire me. I do hope you enjoy it. Please feel free to post feedback,
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Wednesday, March 13, 2013

Kali Ink

I recently completed the logo design for Kali Ink, the newly launched business for an independent writer in Chicago.

I loved creating this logo for Brinda Gupta, the owner and creative force behind Kali Ink. Brinda chose the name for her new business because Kali is a strong Hindu goddess, and a favorite of the citizens of Calcutta, her family’s home base. Kali also means ink in Bengali, her family’s language, and Brinda wanted a logo that subtly connoted her heritage. She wanted to incorporate an image of a peacock feather, because she loves them, as well as the traditional Indian border patterns in deep hues of red and purple.

I searched my favorite stock houses for illustrations of peacock feathers and Indian borders that we might purchase, but I never quite found what I was looking for, so I decided to try my hand at drawing them. All of the artwork on this logo is original, and it gave the mark the casual, approachable flair Brinda was hoping for.

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