Welcome to the blog for paula winicur design

Thanks so much for visiting my blog! Here you will find samples of current projects,
as well as things that inspire me. I do hope you enjoy it. Please feel free to post feedback,
email me, and share samples of your projects. To see more of my work, please visit my website.

Monday, April 11, 2011

baby Grace

I just completed another baby announcement for some friends. We met when we were both in the hospital giving birth to our babies, almost 2 years ago. My daughter and Danielle's son are birthday twins, and Danielle and her husband Brian became good friends. Aside from my daughter, our friendship was the best thing to come out of that hospital stay! Danielle and Brian are two of the nicest people I know.

Danielle just had another baby, and I was thrilled when she asked me to design the announcements, shown above. She had a few requests but was also open to my suggestions (yay!). She wanted to keep the design relatively simple, she wanted to somehow highlight the 'g' of Grace's name, and she wanted either pink and yellow or just pink. I created 3 different concepts for her to choose from, with variations for each one. I explained that all of the elements were basically interchangeable. So, for example, if she liked the design of 3a but the fonts used in concept 2, we could easily switch them around. Or if she wanted the design of 2b with the fonts of 2c, you get the picture. (This isn't always the case, often specific fonts work better with one design or another, but here I think it would have worked to mix and match if she had wanted to.) Danielle chose option 1, and I made round white stickers with a pink 'g' on them for her to seal the envelopes.

Since I'm often asked about my process, I thought it would be fun to show you the options I gave Danielle. Which one do you like the best?

Friday, April 8, 2011

Paper is good

As a print designer, I appreciated seeing this article. It's ok to use paper, just don't waste it.