Welcome to the blog for paula winicur design

Thanks so much for visiting my blog! Here you will find samples of current projects,
as well as things that inspire me. I do hope you enjoy it. Please feel free to post feedback,
email me, and share samples of your projects. To see more of my work, please visit my website.

Wednesday, March 13, 2013

Kali Ink

I recently completed the logo design for Kali Ink, the newly launched business for an independent writer in Chicago.

I loved creating this logo for Brinda Gupta, the owner and creative force behind Kali Ink. Brinda chose the name for her new business because Kali is a strong Hindu goddess, and a favorite of the citizens of Calcutta, her family’s home base. Kali also means ink in Bengali, her family’s language, and Brinda wanted a logo that subtly connoted her heritage. She wanted to incorporate an image of a peacock feather, because she loves them, as well as the traditional Indian border patterns in deep hues of red and purple.

I searched my favorite stock houses for illustrations of peacock feathers and Indian borders that we might purchase, but I never quite found what I was looking for, so I decided to try my hand at drawing them. All of the artwork on this logo is original, and it gave the mark the casual, approachable flair Brinda was hoping for.