I recently completed the logo design for
Kali Ink, the newly launched business for an independent writer in Chicago.
I loved creating this logo for Brinda Gupta, the owner and creative force behind Kali Ink. Brinda chose the name for her new business because Kali is a strong Hindu goddess, and a favorite of the citizens of Calcutta, her family’s home base. Kali also means ink in Bengali, her family’s language, and Brinda wanted a logo that subtly connoted her heritage. She wanted to incorporate an image of a peacock feather, because she loves them, as well as the traditional Indian border patterns in deep hues of red and purple.
I searched my favorite stock houses for illustrations of peacock feathers and Indian borders that we might purchase, but I never quite found what I was looking for, so I decided to try my hand at drawing them. All of the artwork on this logo is original, and it gave the mark the casual, approachable flair Brinda was hoping for.
I recently completed the logo design for Kali Ink, the newly launched business for an independent writer in Chicago.
I loved creating this logo for Brinda Gupta, the owner and creative force behind Kali Ink. Brinda chose the name for her new business because Kali is a strong Hindu goddess, and a favorite of the citizens of Calcutta, her family’s home base. Kali also means ink in Bengali, her family’s language, and Brinda wanted a logo that subtly connoted her heritage. She wanted to incorporate an image of a peacock feather, because she loves them, as well as the traditional Indian border patterns in deep hues of red and purple.
I searched my favorite stock houses for illustrations of peacock feathers and Indian borders that we might purchase, but I never quite found what I was looking for, so I decided to try my hand at drawing them. All of the artwork on this logo is original, and it gave the mark the casual, approachable flair Brinda was hoping for.
